Answer:
correct answer is A I hope it helped you
Rational and emotional advertising appeals __________ . Group of answer choices represent two distinctive approaches which should never be combined since they divide the focus of a potential consumer's attention counteract each other when combined can be combined wince consumers' purchase decisions are often made on the basis of both rational and emotional motives can only be used together effectively for low-involvement product purchases are most effective when used in conjunction with other advertising appeals
Answer:
can be combined since consumers' purchase decisions are often made on the basis of both rational and emotional motives.
Explanation:
Marketing can be defined as the process of developing promotional techniques and sales strategies by a firm, so as to enhance the availability of goods and services to meet the needs of the end users or consumers through advertising and market research.
Basically, it comprises of all the activities such as, identifying, anticipating set of medium and processes for creating, promoting, delivering, and exchanging goods and services that has value for customers. It typically involves understanding customer needs, building and maintaining healthy relationships with them in order to scale up your business.
Advertisement refers to the promotional multimedia messages designed and developed to make the products or services of a company known to its customers and potential customers. Also, it is generally considered to be one-sided because it focuses on painting a brand as the best and devoid of any negative issue.
Rational and emotional advertising appeals can be combined since consumers' purchase decisions are often made on the basis of both rational and emotional motives.
Buying motive refers to the considerations, urge, emotions or influences that creates the impulse in consumers (customers) to buy a particular good, so as to satisfy their desire or needs.
This ultimately implies that, behind every purchase made by a consumer, there's a consideration, urge or feeling to satisfy that desire or needs l, this is generally referred to as buying motive.
In Economics, buying motives are classified into five (5) main categories and these include;
I. Acquired and Inherent buying motives.
II. Conscious and Dormant buying motives.
III. Physical, Psychological and Sociological buying motives.
IV. Primary and Selective buying motives.
V. Rational and Emotional buying motives.
A rational buying motive is typically based on the consumer's logical and economical consideration of a product in terms of price, durability, need, quality, etc. Thus, it involves a careful consideration of a product rather than feelings as in emotional buying motive.
Quad Enterprises is considering a new three-year expansion project that requires an initial fixed asset investment of $2.46 million. The fixed asset falls into the three-year MACRS class. The project is estimated to generate $2,000,000 in annual sales, with costs of $711,000. The project requires an initial investment in net working capital of $220,000, and the fixed asset will have a market value of $300,000 at the end of the project.
1. If the tax rate is 35 percent, what is the project's Year 0 net cash flow?
2. If the required return is 16%, what is the project's NPV?
Answer:
1) initial outlay = $2,460,000 + $220,000 = $2,680,000
2)
depreciation expense year 1 = $819,918
depreciation expense year 2 = $1,093,470
depreciation expense year 2 = $364,326
book value at end of year 3 = $182,286
net cash flow year 1 = [($2,000,000 - $711,000 - $819,918) x 0.65] + $819,918 = $1,124,821.30
net cash flow year 2 = [($2,000,000 - $711,000 - $1,093,470) x 0.65] + $1,093,470 = $1,220,564.50
net cash flow year 3 = [($2,000,000 - $711,000 - $364,326) x 0.65] + $364,326 = $965,364.10
terminal value (year 3) = [($182,286 - $300,000) x .65] + $220,000 = $143,485.90
NPV = -$92,854.95
1. A person risks losing most or all of his or her money in (a) a savings account (b) an elective savings program (c) a speculative investment (d) a conservative investment
You are a lobbyist hired by a less developed country to try to prevent a developed country from increasing trade barriers against labor-intensive manufactured imports such as textiles. Make your case, arguing from both developed and developing country perspectives, in terms of who gains and who loses.
Answer:
The answer is explained below in separate headings.
Explanation:
Resources available such as land, labour, capital and entrepreneurship are different for each country. Some may have more while others might have less. The large (developed) countries tend to be more resourceful than those small (developing) countries.
Developed Country
In this case, the capital available at the developed country's disposal helps them export manufactured goods and import labour-intensive goods from developing country with relative ease in order to produce and profit from the market.
Developing Country
From their point of view, the potential to trade outward results in the enhancement in the country's growth and efficiency. This ultimately creates an opportunity for the consumers to benefit from the variety of goods available to choose from and workers of higher incomes.
Hence, if the trade barriers are increased then it would affect both the country's in terms of profit. However, the effect would be more adverse for developing country rather than for a developed country.
In your opinion, what's the best strategy
Select one:
a. E-tailing
b. Depends
O c. Both E-tailing and Bricks and Mortar
O d. Bricks and mortar
Answer:
o both e-talling and bricks and mortar
The best strategy depends on the specific business, target market and industry that is "Both E-tailing and Bricks and Mortar". The correct option is C.
Combining E-tailing (online retailing) and bricks-and-mortar (physical stores) offers a comprehensive approach to reach a broader customer base and cater to diverse shopping preferences.
The E-tailing provides convenience, global reach, and cost-effectiveness, enabling businesses to tap into the growing online market.
On the other hand, bricks-and-mortar stores offer a tactile experience, face-to-face customer interactions, and immediate fulfillment and enhancing customer engagement and brand loyalty.
Therefore, the correct option is C.
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he following information pertains to the January operating budget for Casey Corporation. • Budgeted sales for January $207,000 and February $100,000. • Collections for sales are 60% in the month of sale and 40% the next month. • Gross margin is 35% of sales. • Administrative costs are $10,000 each month. • Beginning accounts receivable is $29,000. • Beginning inventory is $16,000. • Beginning accounts payable is $67,000. (All from inventory purchases.) • Purchases are paid in full the following month. • Desired ending inventory is 30% of next month's cost of goods sold (COGS). At the end of January, budgeted accounts receivable from January sales is ________.
Answer:
the budgeted account receivable is $82,800
Explanation:
The computation of the budgeted account receivable is shown below:
= Budgeted sales × next month sales collections percentage
= $207,000 × 40%
= $82,800
hence, the budgeted account receivable is $82,800'
We simply multiplied the budgeted sales with the next month collection sales percentage so that the budgeted account receivable could come
Onslow Co. purchased a used machine for $240,000 cash on January 2. On January 3, Onslow paid $8,000 to wire electricity to the machine and an additional $1,600 to secure it in place. The machine will be used for six years and have a $28,800 salvage value. Straight-line depreciation is used. On December 31, at the end of its fifth year in operations, it is disposed of sed machine. Prepare journal entries to record the machine’s disposal under each separate situation: (a) it is sold for $24,500 cash; (b) it is sold for $98,000 cash; and (c) it is destroyed in a fire and the insurance company pays $35,000 cash to settle the loss claim.
Answer and Explanation:
The journal entries are shown below:
Cash $24,500
Accumulated dep (36800 × 5) $184,000
loss on sale of machine $41,100
To Machine $249,600
(being the sale of the machine is recorded)
Cash $98,000
Accumulated dep (36800 × 5) $184,000
To Machine $249,600
To gain on sale of machine $32,400
(being the sale of the machine is recorded)
Cash $35,000
Accumulated dep (36800 × 5) $184,000
loss on sale of machine $30,600
To Machine $249,600
(being the sale of the machine is recorded)
Working note:
Accumulated depreciation
= ($240,000 + $8,000 + $1,600 - $28,800) ÷6 years
= $36,800
The following is a partially completed lower section of a departmental expense allocation spreadsheet for Brickland. It reports the total amounts of direct and indirect expenses for the four departments. Purchasing department expenses are allocated to the operating departments on the basis of purchase orders. Maintenance department expenses are allocated based on square footage. Compute the amount of Purchasing department expense to be allocated to Fabrication. Purchasing Maintenance Fabrication Assembly Operating costs $ 42,000 $ 24,000 $ 106,000 $ 72,000 No. of purchase orders 15 5 Sq. ft. of space 3,800 2,200
Answer:
The amount of Purchasing department expense to be allocated to Fabrication is $31,500.
Explanation:
Note: The data in this question are merged together. They are therefore sorted before answering the question as follows:
Purchasing Maintenance Fabrication Assembly
Operating costs $42,000 $24,000 $106,000 $72,000
No. of purchase orders 15 5
Sq. ft. of space 3,800 2,200
The explanation of the answer is now given as follows:
Amount allocated to Fabrication = Purchasing department expense * (No. of purchase orders by Fabrication / (No. of purchase orders by Fabrication + No. of purchase orders by Assembly)) = $42,000 * (15 / (15 + 5)) = $31,500
Therefore, the amount of Purchasing department expense to be allocated to Fabrication is $31,500.
what is a market failure
Income Statement, Retained Earnings Statement, and Balance Sheet The following information relates to Ashton Appliances for 2019.
Accounts payable $16,800
Income tax expense $16,650
Accounts receivable 69,900
Income taxes payable 12,000
Accumulated depreciation (building) 104,800
Insurance expense 36,610
Accumulated depreciation (furniture) 27,600
Interest expense 15,500
Bonds payable (due in 7 years) 192,000
Inventory 59,850
Building 300,000
Other assets 92,800
Cash 41,450
Rent expense (store equipment) 80,800
Common shares 243,610
Retained earnings, 12/31/2018 54,000
Cost of goods sold 511,350
Salaries expense 228,710
Depreciation expense (building) 11,050
Salaries payable 7,190
Depreciation expense (furniture) 12,000
Sales revenue 948,670
Furniture 130,000
Required:
Prepare a single-step income statement for 2019.
Answer:
Ashton Appliances
Single-step income statement for the year ended 2019
Sales revenue 948,670
Less Cost of goods sold (511,350)
Gross Profit 437,320
Less Expenses
Income tax expense 16,650
Insurance expense 36,610
Interest expense 15,500
Rent expense 80,800
Salaries expense 228,710
Depreciation expense (building) 11,050
Depreciation expense (furniture) 12,000 (401,320)
Net Income / Loss $36,000
Explanation:
A single-step income statement does not separate expenses from Primary Activities and Secondary Activities. It also does not calculate Operating Income. Instead it calculates Net Income/loss.
Remember only Income and expenses are accounted in an income statement.
Walter, a single taxpayer, purchased a limited partnership interest in a tax shelter in 1993. He also acquired a rental house in 2019, which he actively manages. During 2019, Walter's share of the partnership's losses was $30,000, and his rental house generated $20,000 in losses. Walter's modified adjusted gross income before passive losses is $130,000.
a. Calculate the amount of Walter's allowable deduction for rental house activities for 2017.
b. Calculate the amount of Walter's allowable deduction for the partnership losses for 2017.
c. What may be done with the unused losses, if anything?
Answer:
a. maximum allowable deduction = $25,000 - [50% x ($130,000 - $100,000)] = $25,000 - (50% x 30,000) = $25,000 - $15,000 = $10,000
b. partnerships passive losses must be deducted from passive gains, since there are no passive gains, there are no deductions = $0
c. passive losses can be carried forward for future deductions against passive gains
Organizational buyers, when compared to buyers of consumer goods, are........ in number, geographically............. and ............. apt to buy on specifications.
A. Fewer,dispersed,less
B. Fewer, concentrated, less
C.Fewer, concentrated,more
D. Greater, concentrated,less
E. Greater,dispersed,more
Answer:
answer is (D) ok alright
Is a business cycle a type of recession?
yes or no?
Answer:
The Answer is gonna be Yes
6. A radio station that carries news, features, and editorial opinions about
your area is which type of public? *
A) financiar
O
B) media
C) citizen-action
D) local
E) government
Answer:
B
Explanation:
Al part of communication
Heavy Products, Inc. (HPI) developed standard costs for direct material and direct labor. In 2020, HPI estimated the following standard costs for one of their major products, the 10-gallon plastic container.
Budgeted quantity Budgeted price
Direct materials 0.1 pounds $90 per pound
Direct labor 0.2 hours $30 per hour
During June, Heavy Products produced and sold 21,000 containers using 2,400 pounds of direct materials at an average cost per pound of $93 and 2,100 direct manufacturing labor-hours at an average wage of $30.50 per hour. June's direct material flexible-budget variance is:_____.
A) $18,720 favorable.
B) $880,000 unfavorable.
C) $100,000 favorable.
D) $60,000 unfavorable.
Answer:
$34,200
Explanation:
Calculation to determine what June's direct material flexible-budget variance is
Flexible-budget variance = (2,400 × $93) − (21,000 × 0.1 × $90)
Flexible-budget variance =$223,200-$189,000
Flexible-budget variance =$34,200 U
A tire manufacturer has three different models that it sells. The anticipated payoff is dependent on the type sold and the level of demand.
Scenarios
Alternatives Low demand Medium demand High demand
All season $227,656 $365,000 $170,000
All terrain $260,470 $425,000 $400,000
Winter $-183,404 $238,000 $790,000
Probability 0.35 0.40 0.25
Requied:
What is the EMV for the all season tires?
Answer:
The EMV for the all season tires is:
= $268,180.
Explanation:
a) Data and Calculations:
Scenarios
Alternatives Low demand Medium demand High demand
All season $227,656 $365,000 $170,000
All terrain $260,470 $425,000 $400,000
Winter $-183,404 $238,000 $790,000
Probability 0.35 0.40 0.25
EMV for All Season Tires:
Scenarios Payoff Probability Expected Value
Low demand $227,656 0.35 $79,680
Medium demand $365,000 0.40 146,000
High demand $170,000 0.25 42,500
Total EMV = $268,180
For Year 1, Nnabue Company's year-end balance sheet lists $3,286,421 in ending Retained Earnings. During Year 1, Nnabue's net income exceeded its dividend declarations by $175,819. Nnabue's dividend declarations in Year 1 were $38,602. Nnabue also sold $32,000 of stock in Year 1. Dividend payments were $14,000. How much was Nnabue's beginning retained earnings
Answer:
See below
Explanation:
Statement showing the beginning retained earnings
Ending retained earnings balance
$3,286,421
Add:
Dividend declared
$38,602
Less;.
Income during the year
($175,819 + $38,602)
($214,421)
Beginning retained earnings
$3,110,602
Therefore, Nnabue's beginning retained earnings is $3,110,602
Consider a hypothetical economy where there are no taxes and no international trade. Households spend $0.50 of each additional dollar they earn and save the remaining $0.50. If there are no taxes and no international trade, the oversimplified multiplier for this economy is __________
Suppose that the price level in our economy remains the same and that there is still no international trade. Now, however, the government decides to implement an income tax of 5% on each dollar of income. The MPC and MPS, however, remain the same as before. In this case, after accounting for the impact of taxes, the multiplier in this economy is ___________, and a $200 billion decrease in investment spending will lead to a billion in output.
Answer:
i) 2
ii) 1.9
iii) $200 billion decrease in investment will lead to a $380 billion decrease in output
Explanation:
i) Determine the oversimplified multiplier for this economy
MPC value of the economy = 0.5
spending multiplier = 1 - / 1 - MPC VALUE )
∴ oversimplified multiplier = 1 / 0.5 = 2
ii) Given that the Government implement an income tax of 5%
The Multiplier of the economy = 1 / [ 1 - MPC (1-t) ]
= 1 / [ 1 - 0.5(1-0.05 )]
= 1 / ( 1 - 0.475 ) = 1.9
iii) $200 billion decrease in investment will lead to a $380 billion decrease in output
total change in output = 1.9 * 200 =$ 380
The End Co issued preferred stock for proceeds of $19,000 during 2014. The company paid dividends of $3,500 on the preferred stock. The company issued a long-term note payable for $75,000 in exchange for a building during the year and bought $16,000 of new equipment. The company also purchased treasury stock for $5,000. The financing section of the statement of cash flows will report net cash inflows of
Answer:
The financing section of the statement of cash flows will report net cash inflows of $10,500
Explanation:
The financing section of the statement of cash flows shows results of cash resulting from capital invested by owners, debt issued and repayments to capital and debt.
Cash Flow from Financing Activities
Preferred Stock Issued $19,000
Dividends Paid ($3,500)
Treasury Stock Purchased ($5,000)
Net Cash Provided by Financing Activities $10,500
You are considering two different methods for constructing a new warehouse site. The first method would use prefabricated building segments, would have an initial cost of $6.5 million, would have annual maintenance costs of $150,000, and would last for 25 years. The second alternative would employ a new carbon-fibre panel technology, would have an initial cost of $8.2 million, would have maintenance costs of $650,000 every ten years, and is expected to last 40 years. Both buildings would be in CCA Class 1 (at a rate of 4 percent) and it is expected that each would have a salvage value equivalent to 25 percent of its construction cost at the end of its useful life. The discount rate the firm uses in evaluating projects is 11 percent. The tax rate is 35 percent. What is the annual cost for each option? (Enter the answers in dollars. Do not round your intermediate calculations. Round the final answers to 2 decimal places. Negative answers should be indicated by a minus sign.)
Answer:
The first method would use prefabricated building segments, would have an initial cost of $6.5 million.
Forsyth Company manufactures one product, it does not maintain any beginning or ending inventories, and its uses a standard cost system. During the year, the company produced and sold 10,000 units at a price of $135 per unit. Its standard cost per unit produced is $105 and its selling and administrative expenses totaled $235,000. Forsyth does not have any variable manufacturing overhead costs and it recorded the following variances during the year:
Materials price variance . . . . . . . . . . . . . . . . . . . . . . . . . . . . $6,500 F
Materials quantity variance . . . . . . . . . . . . . . . . . . . . . . . . $10,200 U
Labor rate variance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $3,500 U
Labor efficiency variance . . . . . . . . . . . . . . . . . . . . . . . . . . $4,400 F
Fixed overhead budget variance . . . . . . . . . . . . . . . . . . . . . $2,500 F
Fixed overhead volume variance . . . . . . . . . . . . . . . . . . . . $12,000 F
Required:
1. When Forsyth closes its standard cost variances, the cost of goods sold will increase (decrease) by how much?
2. Prepare an income statement for the year.
Answer:
See below
Explanation:
1. Computation of cost of goods sold
Particulars Amount
Materials Price Variance
$6,500F
Materials Quantity Variance
$10,200U
Labor Rate Variance
$3,500U
Labour Efficiency Variance
$4,400F
Fixed overhead budget variance $2,500F
Fixed overhead volume variance $12,000F
Cost of goods sold
$11,700
Cost of goods sold would increase by $11,700
2. Income statement for the year
Particulars
Sales
($135 × 10,000) $1,350,000
Less:
Cost of goods sold
Cost of goods sold at standard
($105 × 10,000)
$1,050,000
Add:
Variance adjustment
$11,700
Cost of goods sold
$1,061,700
Gross profit
$288,300
Less:
Selling and administrative expenses
($235,000)
Net operating income
$53,300
You’ve had a good run as manager for a leading brand of leave-in conditioner. The product performs better than competition in taming frizzy hair, and has long commanded a premium price based on an attribute-based positioning. But now you’re nervous. There’s been a gradual but steady decline in sales over the past three quarters. Denise, a new member on the marketing research team, has presented you with information that suggests two possible causes. - First, beauty magazines and salon publications wrote repeatedly last year about a shift to free-flowing, natural styles. These styles work best with products that don’t leave residue on hair. You know that secondary data isn’t always ideal, but these stories were consistent and voluminous. - Second, recent focus groups run by Denise complained that your price is too high. Like all focus groups, these included only a small number of people, but the participants were loyal customers. Neither source is perfect, and the information you have is far from conclusive. But there’s nothing else to go on for now. Top management is under pressure from investors and anxious to take action, but wants to make sure the company is set up for long-term success. You can’t effectively address both issues at once, so you must decide which one is more likely to be causing the sales decrease.
A) Styling change.
B) Price.
Answer:
The issue that is more likely to be causing the sales decrease is:
Styling change.
This is the issue that should be addressed immediately. In addressing this issue, consideration should be paid to the price issue since any production shift to meet customers' styling change will reduce the production of the leave-in conditioner.
Explanation:
Identified Problem:
Steady declining sales
Causes;
Styling change
High price
what is mean by vocational training?
Answer:
Hope this helps
Explanation:
It means a instrustional program or courses that focus on the skills required for a particular job function or trade.In vocational training educates and prepares students for specific careers, disregarding transitional unrelated academic subjects.
Which of the following reflect the balances of prepayment accounts prior to adjustment?
Balance sheet accounts are understated and income statement accounts are understated
Balance sheet accounts are overstated and income statement accounts are overstated
Balance sheet accounts are understated and income accounts are overstated
Balance sheet accounts are overstated and income statement accounts are understated
Answer:
The answer is Balance sheet accounts are overstated and income statement account are understated.
Explanation:
Which of the following would be determined as a social force in an environmental scan?
Answer:
an increase in Asian immigration
Meadow is getting ready to attend college next year. She's thinking about ways to pay for it. Which of these is the best first step for her to take in planning her finances? A) apply for the work-study program at the college B) apply for as many scholarships as possible C) apply for a Perkins Loan Eliminate D) apply for a bank loan
Answer:
its b
Explanation:
yw
Since Meadow has to start attending college the first step to be taken by her has been to apply for as many as scholarships. Thus, option B is correct.
To pay the payment of the college there have been ways that aid financially. The programs may help you earn while studying, or being a bright student the financial aid cab be provided.
The options suits for the planning to pay the expenses are:
A. Apply for the Work-study program at the college:
At the Federal Work-study program, the students in colleges are allowed to work part-time to help them financially.
B. Apply for as many as scholarships:
The scholarships have been the financial aid provided by the government, private organizations, and educational institutes for the students to continue their education.
C. Apply for a Perkins Loan Eliminate:
It has been the low-interest rate scheme provided to the students in the financial need to continue their education. It has been a kind of loan service.
D. Apply for a bank loan:
Bank loan has been the assistance provided by the banks at the interest rate for a specific time of education.
Since Meadow has to start attending college the first step to be taken by her has been to apply for as many as scholarships. Thus, option B is correct.
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Identify which are goals of monetary policy, and which are not. Goals of monetary policy Not goals of monetary policy Answer Bank financial market stability increasing the size of the financial sector economic growth high inflation improving banks' profits high employment price stability Which two goals are often called the dual mandate of the Federal Reserve
Answer:
goals of monetary policy
financial market stability
economic growth
high employment
price stability
Not goals of monetary policy
increasing the size of the financial market
high inflation
improving banks' profits
Dual mandate : high employment
price stability
Explanation:
Monetary policy are policies taken by the central bank of a country to increase or reduce aggregate demand.
There are two types of monetary policy :
Expansionary monetary policy : these are polices taken in order to increase money supply. When money supply increases, aggregate demand increases. reducing interest rate and open market purchase are ways of carrying out expansionary monetary policy
Contractionary monetary policy : these are policies taken to reduce money supply. When money supply decreases, aggregate demand falls. Increasing interest rate and open market sales are ways of carrying out contractionary monetary policy
Goals of monetary policy include
financial market stability economic growth high employment price stabilityThe dual mandate of the Federal Reserve was birthed as a result of the stagflation of the 1970s. Stagflation is a period of high unemployment and high inflation levels
The dual mandate are : high employment, stable prices and moderate long-term interest rates.
After successfully completing your corporate finance class, you feel the next challenge ahead is to serve on the board of directors of Schenkel Enterprises. Unfortunately, you will be the only individual voting for you. a.If the company has 430,000 shares outstanding and the stock currently sells for $45, how much will it cost you to buy a seat if the company uses straight voting
Answer:
$9,675,045
Explanation:
In order to win the election of the board of directors, voting powers should have half a of the voting power and one vote.
Calculating the cost incurred to buy the voting power:
Total cost = [Number of shares / 2 + 1] * Stock price
Total cost = [430,000/2 + 1] * $45
Total cost = 215,001 * $45
Total cost = $9,675,045
So, it will cost one $9,675,045 to buy a seat if the company uses straight voting.
If, at the present output level, marginal revenue is $50 and marginal cost is $35, the purely competitive firm Group of answer choices should increase output to maximize its profit or minimize its loss. should reduce output to maximize its profit or minimize its loss. should increase its price to maximize its profit or minimize its loss. should stay at its current output to maximize its profit or minimize its loss.
Answer: should reduce output to maximize its profit or minimize its loss
Explanation:
Since we are given the information that at the present output level, the marginal revenue is $50 and the marginal cost is $35, this implies that the marginal revenue is more than the marginal cost, which simply means that there'll be a positive marginal profit.
In such scenario, therefore, the purely competitive firm should reduce output to maximize its profit or minimize its loss.
Data related to the inventories of Kimzey Medical Supply are presented below: Surgical Surgical Rehab Rehab Equipment Supplies Equipment Supplies Selling price $ 325 $ 185 $ 405 $ 230 Cost 235 155 315 227 Replacement cost 305 145 300 223 Costs to sell 56 18 38 36 Normal gross profit ratio 20 % 20 % 20 % 30 % In applying the lower of cost or market rule, the inventory of surgical equipment would be valued at:
Answer:
The inventory of surgical equipment would be valued at $204.
Explanation:
The data given in the question are first sorted as follows:
Surgical Surgical Rehab Rehab
Equipment Supplies Equipment Supplies
Selling price $ 325 $ 185 $ 405 $ 230
Cost 235 155 315 227
Replacement cost 305 145 300 223
Costs to sell 56 18 38 36
Normal gross profit ratio 20 % 20 % 20 % 30 %
The value of the inventory of surgical equipment can now be calculated as follows:
Ceiling = Net realizable value = Selling price - Costs to sell = $325 - $56 = $269
Floor = Net realizable value - Normal gross profit ratio = $269 - (325 * 20%) = $204
Replacement cost = $305
Market is the middle value of ceiling, floor and replacement cost.
Market value = Flor $204
Cost = $235
Lower of cost or market = $204
Therefore, the inventory of surgical equipment would be valued at $204.