$82 Using the incremental method, what amount of revenue will be allocated to Math Fun in the package that contains all three products

Answers

Answer 1

Answer:

$28.62

Explanation:

Calculation to determine what amount of revenue will be allocated to Math Fun in the package that contains all three products

First step is to calculate the Total revenue of three product if sold individually

Total revenue= $21 + $37 + $48

Total revenue= $106

Now let calculate the allocation of revenue to Math fun based on revenue proportion

Using this formula

Revenue allocation= Packaged revenue / Total individually revenue * Revenue of Math fun

Let plug in the formula

Revenue allocation= $82/106*37

Revenue allocation= $28.62

Therefore the amount of revenue that will be allocated to Math Fun in the package that contains all three products is $28.62


Related Questions

examples of veriable costs​

Answers

Answer:

Exmples are : labor wage, cost of inputs

Explanation:

Variable cost are the costs that are changing with changing in inputs or production.

Robert worked as a campus police officer at Cal Poly Pomona. As part of his union contract, Robert was required to submit to a drug test four times per year. He tested positive for crystal meth (an illegal drug) during one of his regularly-scheduled drug tests. According to the same union contract, a positive test for an illegal drug could result in automatic termination, so Robert was fired from his job. Robert sued Cal Poly Pomona for wrongful employment termination. What should be the result

Answers

Answer:

Cal Poly Pomona and Robert

Robert stands terminated according to the employment contract that he signed to.

Explanation:

Robert cannot cite wrongful termination because his termination was not in violation of any federal anti-discrimination laws or based on any breach of his contract with the union.  Clearly, Robert was not fired on the basis of his race, gender, ethnic background, religion, or disability, but on the basis of testing positive for an illegal drug.  Substance abuse, ordinarily, renders the affected officer unfit for his or her responsibilities.

The result of Robert suing Cal Poly Pomona for wrongful employment

termination will be a negative one and his employment will remain

terminated.

Robert signed an agreement before taking the offer to work as a campus

police officer. Part of the union contract states that a positive test for an

illegal drug will result in automatic termination. This was signed by Robert

which means he agreed to the terms and condition.

Suing Cal Poly Pomona won't yield any positive result because of him

signing the union contract thereby agreeing to that condition.

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Answers

Answer:

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A newspaper vendor is trying to determine how many daily papers to order. The cost to the vendor of a single paper is $0.75. The vendor sells each paper for $1.85. The value of the paper will drop to 0 the next day. If the daily demand for papers is normally distributed with a mean of 500 papers and a standard deviation of 100 papers. The newspaper vendor should order how many papers?

a. 500
b. 525
c. 559
d. 795
e. 475

Answers

Answer:c

Explanation:cuz it c

Nelson Corp. is considering the purchase of a new piece of equipment. The cost savings from the equipment would result in an annual increase in cash flow of $112,000. The equipment will have an initial cost of $224,000 and have a 3 year life. If the salvage value of the equipment is estimated to be $87,000, what is the payback period

Answers

Answer:

2 years

Explanation:

Payback period is the length of time it takes for the future cash flows to equal the initial investment.

$224,000 = $112,000 + $112,000

therefore,

It takes 2 years for the cashflows to equal initial investment

g at the close of its first year of operations, december 31, 2020, delaware company reported net realizable value of accounts receivable of $1,620,000. during 2020,the company had charges to bad debt expense of $270,000 and wrote off, as uncollectible, accounts receivable of $120,000. what should the company report on its balance sheet at december 31, 2020, as accounts receivable before the allowance for doubtful accounts

Answers

Answer:

$1,770,000

Explanation:

Given the above information, the computation of accounts receivable before the allowance is shown below;

= Beginning account receivable balance + Bad debt expense - Uncollectible accounts receivables

= $1,620,000 + $270,000 - $120,000

= $1,770,000

The bad debt is an expense hence will be added whereas the account receivable which is yet to be collected should be deducted the computation part.

The options for closing inventory is
A. 10.50
B. 10
C. 10.25

Total cost options are
A. 8,050
B. 8,000
C. 8,200

Answers

Answer:

i think A

Explanation:

I hope this helps:)))

Blue Corporation purchased a truck at the beginning of 2020 for $61,000. The truck is estimated to have a salvage value of $2,440 and a useful life of 195,200 miles. It was driven 28,060 miles in 2020 and 37,820 miles in 2021. Compute depreciation expense using the units-of-production method for 2020 and 2021.
Depreciation expense for 2020
Depreciation expense for 2021

Answers

Answer:

Depreciation expense for 2020 = $8,418  

Depreciation expense for 2021  = $11,346

Explanation:

Depreciation expense using the units-of-production method is determined as follows :

Depreciation expense  = Depreciation rate x annual usage

where,

Depreciation rate = (Cost - Salvage Value) ÷ Estimated usage

                              = ($61,000 - $2,440) ÷ 195,200 miles

                              = $0.30 per mile

thus,

Depreciation expense for 2020

Depreciation expense  = $0.30 per mile x 28,060 miles

                                       = $8,418                    

Depreciation expense for 2021

Depreciation expense  = $0.30 per mile x 37,820 miles

                                       = $11,346

1. You are evaluating the purchase of HypeToys, Inc. common stock that just paid an annual dividend of $1.80. You expect the dividend to grow at a rate of 12% per year, indefinitely. You estimate that a required rate of return 17.5% will be adequate compensation for this investment. Assuming that your analysis is correct, and the company pays dividends once a year, what is the most that you’re willing to pay for the common stock if you were to purchase it today? Round to the nearest $.01.

Answers

Answer:

$36.65

Explanation:

D1 = D*(1+g)

D1 = 1.8*(1+0.12)

D1 = 1.8(1.12)

D1 = $2.016

Price of stock P = D1 / (re - g)

Price of stock P = $2.016 / (0.175 - 0.12)

Price of stock P = $2.016 / 0.055

Price of stock P = $36.654545

Price of stock P = $36.65

So, $36.65 is the most that i will be willing to pay for the common stock if i am to purchase it today.

Sutherland manufactures and sells 50,000 laser printers each month. A principal component part in each printer is its paper feed drive. Sutherland's plant currently has the monthly capacity to produce 80,000 drives. The unit costs of manufacturing these drives (up to 80,000 per month) are as follows. Variable costs per unit: Direct materials $ 23 Direct labor 15 Variable manufacturing overhead 2 Fixed costs per month: Fixed manufacturing overhead $ 1,300,000 Desk-Mate Printers has offered to buy 10,000 paper feed drives from Sutherland to be used in its own printers. a. Compute the average unit cost of manufacturing each paper feed drive assuming that Sutherland manufactures only enough drives for its own laser printers. b. Compute the incremental unit cost of producing an additional paper feed drive. c. Compute the per-unit sales price that Sutherland should charge Desk-Mate to earn $140,000 in monthly pretax profit on the sale of drives to Desk-Mate.

Answers

Answer:

Sutherland

a. The average unit cost of manufacturing each paper feed drive is:

= $56.25.

b. The incremental unit cost of producing an additional paper feed drive is:

= $170.

c. The per-unit sales price that Sutherland should charge Desk-Mate to earn $140,000 in monthly pre-tax profit on the sale of drives to Desk-Mate is:

= $184.

Explanation:

a) Data and Calculations:

Production and sales of laser printers per month = 50,000

Monthly production capacity for paper feed drives = 80,000

Unit costs of producing drives:

Variable costs per unit:

Direct materials                                 $ 23

Direct labor                                            15

Variable manufacturing overhead        2

Variable cost per unit                       $40   $3,200,000 (80,000 * $40)

Fixed costs per month:

Fixed manufacturing overhead                  $1,300,000

Total production costs =                            $4,500,000

Average unit cost =                                     $56.25 ($4,500,000/80,000)

Incremental unit cost of producing an additional paper feed drive:

Variable cost = $40 * 10,000 =         $400,000

Additional fixed cost per month = $1,300,000

Total incremental costs =              $1,700,000

Unit cost = $170 ($1,700,000/10,000)

Total incremental costs =   $1,700,000

Monthly pre-tax target profit   140,000

Expected sales revenue = $1,840,000

Sales price per drive = $184 ($1,840,000/10,000)

What was the overall response to Cornett’s plan to put his city on a diet, both locally and nationwide? What were some things that occurred as a result of the coverage and his website.

Answers

Mayor Cornett's initiative was well received nationally and locally because he cared for the public health of citizens in an innovative way.

Who is Michael Cornett?

Michael Cornett (1958) is an American politician who served as the mayor of Oklahoma City between 2005 and 2018.

During his tenure, he had an innovative and unconventional initiative that he called This City Is Going On A Diet with which he sought to establish guidelines for good nutrition and a healthy lifestyle to reduce obesity rates in the city.

In general, this initiative was well received by the inhabitants of the city who joined efforts to lose weight. Additionally, this had a positive impact at the national level since the president's wife extolled her positive work for the health of citizens.

In this program, he founded a help website for people who were interested in getting professional weight loss support. There they found healthy food options, tips and other pertinent information to help them lose weight.

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Price rises from $10 to $11, and the quantity demanded falls from 100 units to 95 units. What is the price elasticity of demand using the midpoint formula between these two prices in absolute terms (round to 2 decimal places)

Answers

Answer:

0.54

Explanation:

Price elasticity of demand measures the responsiveness of quantity demanded to changes in price of the good.

Price elasticity of demand = midpoint change in quantity demanded / midpoint change in price  

Midpoint change in quantity demanded = change in quantity demanded / average of both demands

change in quantity demanded  = 100 - 95 = 5

average of both demands = (100 + 95) / 2 = 97.5

Midpoint change in quantity demanded = 5 / 97.5 = 0.051282

midpoint change in price = change in price / average of both price

change in price = $11 - $10 = 1

average of both price = ($11 + $10) / 2 = 10.5

midpoint change in price = 1 / 10.5 = 0.095238

Price elasticity of demand =  0.051282 / 0.095238 = 0.54

Hardy Company must maintain a compensating balance of $50,000 in its checking account as one of the conditions of its short-term 6% bank loan of $500,000. Hardy's checking account earns 2% interest. Ordinarily, Hardy would maintain a $20,000 balance in the account for transaction purposes. What is the loan's approximate effective interest rate

Answers

Answer:

The loan's approximate effective interest rate is 6.17%.

Explanation:

Interest expense = Short term bank loan * Short term bank loan interest rate = $500,000 * 6% = $30,000

Interest income = Balance in the account checking account * Interest rate on checking account balance = $20,000 * 2% = $400

Net interest expense = Interest expense - Interest income = $30,000 - $400 = $29,600

Available amount = Short term bank loan interest rate - Balance in the account checking account = $500,000 - $20,000 = $480,000

Effective interest rate = Net interest expense / Available amount = $29,600 / $480,000 = 0.0617, or 6.17%

Therefore, the loan's approximate effective interest rate is 6.17%.

Jasper pays a fair price for Rosa's five wooded acres in a valid contract. But, Rosa decides she does not want to give up the land after and will not leave. Jasper can file suit and ask for ______________________ to take the land per the contract. specific performance a recission punitive damages complete performance

Answers

Answer:

specific performance

Explanation:

A specific performance is defined as remedy issued by a court when a conflict in contact occurs.

This instructs a particular party to perform a specific task in a contract or complete execution of the contract.

In this instance where Jasper pays a fair price for Rosa's five wooded acres in a valid contract. But, Rosa decides she does not want to give up the land after and will not leave.

Jasper can seek a specific performance to compel Rosa to go through with the sale

Greg, a landscaper, is planning on opening his own landscaping company. He currently earns $50,000 per year working for his uncle but he will need to quit that job. He hires one employee at an annual wage of $15,000. He needs to pay rent of $8,000 per year. He plans to use $12,000 in savings to pay for the equipment he needs, the market value of the equipment at the end of the year is $10,000. Also he needs to buy $3,000 of goods and services from other firms. The current interest rate on savings is 7 percent. Greg predicts that the revenue from the new landscaping company is $80,000 a year. What is total opportunity cost incurred by Greg in running his own business

Answers

Answer: $52,840

Explanation:

The opportunity cost are the benefits he will give up to pursue his current venture of landscaping.

= Salary from working for uncle + Interest on the Savings to be used in business + Difference in market value if he waits till the end of the year

= 50,000 + (7% * 12,000) + (12,000 - 10,000)

= $52,840

The total opportunity cost incurred by Greg in running his own business is $52,840.

It should be noted that opportunity cost simply means the real cost of a foregone alternative. Opportunity cost arises as a result of scarcity of resources.

Therefore, the total opportunity cost incurred by Greg in running his own business will be:

= Salary from working for uncle + Interest on the Savings to be used in business + Difference in market value if he waits till the end of the year

= 50,000 + (7% × 12,000) + (12,000 - 10,000)

= 50000 + 840 + 2000

= $52,840

In conclusion, the opportunity cost is $52840.

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Road Master Shocks has 15,000 units of a defective product on hand that cost $80,000 to manufacture. The company can either sell this product as scrap for $6 per unit or it can sell the product for $9 per unit by reworking the units and correcting the defects at a cost of $40,000. Prepare a schedule to show the effect of selling the defective units as scrap or rework.

Answers

Answer:

If the units are reworked, net income will increase by $5,000.

Explanation:

Giving the following information:

Number of units= 15,000

Sell as-is:

Selling price= $6 per unit

Rework:

Selling price= $9

Total cost= $40,000

The original production costs ($80,00) should not be taken into account because they remain constant for the two options.

Now, we will determine the effect on the income of both choices:

Sell as-is:

Effect on income= 6*15,000= $90,000 increase

Re-work:

Revenue= 15,000*9= 135,000

Total cost= (40,000)

Effect on income0 $95,000 increase

If the units are reworked, net income will increase by $5,000.

Nat is a salesman for a real estate developer. His employer permits him to purchase a lot for $75,000. The employer's adjusted basis for the lot is $45,000, and its normal selling price is $90,000. What is Nat's recognized gain and his basis for the lot

Answers

Answer:

Recognized gain = $15,000

Basis for lot = $90,000

Explanation:

According to the scenario, computation of the given data are as follows,

Purchase amount = $75,000

Adjusted basis = $45,000

Normal selling price = $90,000

So, Recognized gain = Normal selling price - Purchase amount

By putting the value, we get

Recognized gain = $90,000 - $75,000

= $15,000

Now, Basis for lot = Purchase amount + Recognized gain

= $75,000 + $15,000

= $90,000

A hospitality company is evaluating building a new hotel in Bloomington (capital project) that management forecasts will generate $45,000 each year over its six (6) year life. If the required rate of return given the project's identified risks is 12% (percent), and the project's up front costs are estimated at $165,000, should management go forward with the project?

a. Management should approve the new hotel since the project's NPV is positive.
b. Management should reject the new hotel project as the project's NPV is negative.
c. Unable to determine given information.

Answers

Answer:

A

Explanation:

Net present value is the present value of after-tax cash flows from an investment less the amount invested.  

Only projects with a positive NPV should be accepted. A project with a negative NPV should not be chosen because it isn't profitable.  

When choosing between positive NPV projects, choose the project with the highest NPV first because it is the most profitable.

NPV can be calculated using a financial calculator  

Cash flow in year 0 = $-165,000

Cash flow in year 1 - 6  = $45,000

I = 12%

NPV = $20,013.33

the project should be approved because NPV is positive

To find the NPV using a financial calculator:

1. Input the cash flow values by pressing the CF button. After inputting the value, press enter and the arrow facing a downward direction.

2. after inputting all the cash flows, press the NPV button, input the value for I, press enter and the arrow facing a downward direction.  

3. Press compute  

Potts company uses a job costing system and had the following data available for 20X9.
Cost of raw materials purchased on account $ 75,000
Cost of raw materials requisitioned(includes
$2,000 of indirect materials) $ 43,000
Direct labor cost incurred $ 75,000
Manufacturing overhead costs incurred $ 95,000
Cost of goods completed $ 226,750
Cost of goods sold $ 138,000
Raw materials inventory, Jan. 1, 20X9 $ 15,000
Work in process inventory, Jan. 1, 20X9 $ 32,000
Finished goods inventory, Jan. 1, 20X9 $ 31,000
Pre-determined manufacturing overhead rate 125% (as a percent of direct labor cost)
Refer to Case 1.
The journal entry to record the total materials placed into production would include which of the following?
A) debit to manufacturing overhead for $41,000
B) debit to work in process for $43,000
C) debit to work in process for $41,000
D) credit to manufacturing overhead for $2.000
Refer to Case 2.
The journal entry to record the actual manufacturing overhead costs incurred would include which of the following?
A) debit to manufacturing overhead $95,000
B) debit to work in process for 93.750
B) credit to work in process $95,000
C) credit to manufacturing overhead $93,750

Answers

Answer:

        1. C) debit to work in process for $41,000

        2. A) debit to manufacturing overhead $95,000

Explanation:

1. The materials that were placed into production are:

= Cost of raw materials requisitioned -  indirect materials

= 43,000 - 2,000

= $41,000

This will be debited to the Work in Progress as it is a direct cost.

2. Manufacturing overhead for the period is $95,000 and this will go to the manufacturing overhead account as a debit because it is an expense.

To compare statement of cash flows reporting under the direct and indirect methods, indicate whether each item is used in the direct method or the indirect method.

a. Accounts payable
b. Payments to employees
c. Cash collections from customers
d. Accounts receivable
e. Payments to suppliers

Answers

Answer:

Indirect Method

      a. Accounts payable increase or decrease

      d. Accounts receivable increase or decrease.

The above are both used in the Indirect method and fall under Cashflow from Operating activities.

Direct Method    

     b. Payments to employees

     c. Cash collections from customers  

     e. Payments to suppliers

The direct method involves the above and they all fall under Cash generated from operations.

Rubin Enterprises had the following sales-related transactions on a recent day:

a. Billed customer $27,500 on account for services already provided.
b. Collected $5,875 in cash for services to be provided in the future.
c. The customer complained about aspects of the services provided in Transaction a. To maintain a good relationship with this customer, Rubin granted an allowance of $1,500 off the list price. The customer had not yet paid for the services.
d. Rubin provided the services for the customer in Transaction b. Additionally, Rubin granted an allowance of $350 because the services were provided after the promised date. Because the customer had already paid, Rubin paid the $350 allowance in cash.

Required:
Prepare the necessary journal entry (or entries) for each of these transactions.

Answers

Answer:

Transaction a

Debit  : Account Receivable $27,500

Credit : Sales Revenue $27,500

Transaction b

Debit  : Cash $5,875

Credit : Deferred Revenue $5,875

Transaction c

Debit  : Sales Revenue $1,500

Credit : Account Receivable $1,500

Transaction d

Debit  : Deferred Revenue $5,875

Credit : Sales Revenue $5,525

Credit : Discount received $350

Explanation:

The journals have been prepared above.

910. Show the relationship between short-run MC and MP1, and AYC and AP, mathematically
and graphically (1pts)​

Answers

Explanation:

MC is at its minimum at the same output for which MP is at its maximum; AVC is at its minimum at the same output for which AP is at its maximum. A technological advance that increases productivity shifts the product curves upward and cost curves downward.

Which account option may require larger money contributions than usual but offers a higher interest rate than traditional savings?
Certificate of deposit
Checking
Money market
Saning

Answers

Answer:

Money Market

Explanation:

I just did this

On November 1, 2015, Ybarra Construction Company issued $400,000 of 5-year bonds that pay interest at an annual rate of 5%. The interest payments are due every six months (that is, the interest is compounded semi-annually). At the end of the five-year period, Ybarra must pay the bond holders a balloon payment of $400,000. a. What would the issue price of the bonds be if the prevailing interest rate is: Round answers to the nearest whole number.

Answers

Answer:

the question is incomplete, but I can give two examples of interest rate being higher or lower:

For example, interest rate is 6%

PV of face value = $400,000 / (1 + 3%)¹⁰ = $297,637.57

PV of coupon payments = $10,000 x 8.5302 (PVIFA, 3%, 10 peridos) = $85,302

Market price = $382,939.57

Second example, interest rate is 4%

PV of face value = $400,000 / (1 + 2%)¹⁰ = $328,139.32

PV of coupon payments = $10,000 x 8.9826 (PVIFA, 2%, 10 peridos) = $89,823

Market price = $417,962.32

Assume that the yen/dollar exchange rate quoted in London at 3:00 p.m. is ¥115 = $1. Rinaldo finds out that the rate quoted in New York at 10:00 a.m. (3:00 p.m. London time) is ¥135 = $1. Rinaldo decides to buy yen in New York and sell it in London. Rinaldo is engaging in

Answers

Answer: arbitrage

Explanation:

Based on the information given in the question, we can infer that Rinaldo is engaging in arbitrage.

This is an example of currency arbitrage as it involves Rinaldo buying and selling the currency pairs that's gotten from different brokers in order to be able to take advantage of mispriced rates.

WILL GIVE BRAINLIEST PLS ANSWER (PERSONAL AND FAMILY FINANCE)

Yusef’s financial advisor tells him that he has made a great budget. Why was he MOST likely successful with his budget?

A.
He refused to accept any changes to it.

B.
He did not share the information with his family.

C.
He chose realistic amounts for each category.

D.
He was the only member of the family who crafted it.

Answers

Answer: A

Explanation:

Yusef’s financial advisor tells him that he has made a great budget. He is most likely successful with his budget because he refused to accept any changes to it. Option (a) is correct.

What do you mean by Budget?

A budget is a financial plan that projects future earnings and costs.

The Personal and Family Finance assessment and certification will cover both foundational skills for personal and family finance careers as well as skills required for success in managing personal and family financial matters in daily life (a necessary skill set to maximize success in all career areas).

The phrase "personal finance" refers to managing your finances as well as saving and investing. It includes financial planning for retirement, taxes, and estates, as well as banking, insurance, mortgages, and investments.

Therefore, Option (a) is correct. He refused to accept any changes to it.

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Consumer surplus is Select an answer and submit. For keyboard navigation, use the up/down arrow keys to select an answer. a positive in the case of a monopolist practicing perfect price discrimination. b zero for a single-price monopolist. c equal to the price minus the marginal cost. d less in the case of a single-price monopoly than in the case of a perfectly competitive industry.

Answers

Answer:

d less in the case of a single-price monopoly than in the case of a perfectly competitive industry.

Explanation:

A monopoly is a market structure which is typically characterized by a single-seller who sells a unique product in the market by dominance. This ultimately implies that, it is a market structure wherein the seller has no competitor because he is solely responsible for the sale of unique products without close substitutes. Any individual that deals with the sales of unique products in a monopolistic market is generally referred to as a monopolist.

For example, a public power company is an example of a monopoly because they serve as the only source of power utility provider to the general public in a society.

In a perfect competition, there are many buyers and sellers of homogeneous products, and there is free entry and exit in the market.

This simply means that, in a perfectly competitive market, there are many buyers and sellers (price takers) of homogeneous products (standardized products with substitute) and the market is free (practically open) to all individuals or business entities that are willing to trade all their goods and services.

Generally, a perfectly competitive market is characterized by the following features;

1. Perfect information.

2. No barriers, it is typically free.

3. Equilibrium price and quantity.

4. Many buyers and sellers.

5. Homogeneous products.

Examples of a perfectly competitive market are the Agricultural sector, e-commerce and the foreign exchange market.

Generally, consumer surplus is less in the case of a single-price monopoly than in the case of a perfectly competitive industry.

Customers have become increasingly anxious about breaches of privacy, and it is essential for marketing researchers to _________. Group of answer choices conceal consumers' addresses and phone numbers when they share information share information only with the sales department for follow-up respect and protect the privacy of customers without question refer to the company's code of ethics to determine what information can be released All of these

Answers

Answer:

All of these.

Explanation:

Marketing can be defined as the process of developing promotional techniques and sales strategies by a firm, so as to enhance the availability of goods and services to meet the needs of the end users or consumers through advertising and market research.

Market research can be defined as a strategic technique which typically involves the process of identifying, acquiring and analyzing informations about a business. It involves the use of product test, surveys, questionnaire, focus groups, interviews, etc.

Over the years, customers have become increasingly anxious about breaches of privacy and compromise of their data by business firms. Thus, it is essential for marketing researchers to;

I. Conceal or hide consumers' addresses (both work and home) and phone numbers when they share information on any platform.

II. They should only share customer information with the sales department for follow-up.

III. Respect and protect the privacy of all of their customers without question or recourse.

IV They should always refer to the company's code of ethics so as to determine what information are permitted to be released for public consumptions.

The Tinslow Co. has 125,000 shares of stock outstanding at a market price of $93 a share. The company has just announced a 5-for-3 stock split. How many shares of stock will be outstanding after the split

Answers

Answer:

Total  shares outstanding = 208,333 units

Explanation:

A stock split occurs where a company increases the the total unit of its existing shares by dividing them . It does this to achieve a cheaper  nominal price of per  unit  of share without increasing the total nominal value

Total  shares outstanding = 5/3× 125,000= 208,333.

Total  shares outstanding = 208,333 units

Legos makes multiple lines of products, including Duplos (for toddlers), various Lego kits and games (for boys 7-12 years of age), Friends and Disney Princess Lego kits (for girls 7-12 years of age), Technics (automated kits for teenage boys), and Legos Architecture (for young adults and college students). For each of these product lines, Lego targets a specific segment of consumers and develops different promotional strategies to appeal to each segment. This illustrates:

Answers

Question Completion:

O an undifferentiated targeting strategy.

O a differentiated (multi-segment) targeting strategy.

O a concentrated targeting strategy.

O none of these.

O an non-concentrated targeting strategy.

Answer:

Legos

This illustrates:

O a differentiated (multi-segment) targeting strategy.

Explanation:

The company is using a differentiated, multi-segment targeting strategy.  The multi-segments targeted are toddlers, boys 7-12 years of age, girls 7-12 years of age, teenage boys, and young adults and college students.  With this differentiated multi-segment marketing, Legos targets each segment in a different way, providing unique benefits to the different market segments.  The purpose is to maximize sales and profits by meeting the multivariate needs of the various segments.

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