1. Develop a marketing plan for the business you described in Final Assignment A by replacing the information in each of the categories below with the information for your own company. You can review the material from this course, from the Part I Review, and from your assignments as needed.



Market Research (5.0 points)



Your marketing plan should include research into the overall market, definitions of market segments, and a description of the specific target market you are aiming for.



In addition, your research should describe industry trends, economic changes, and other factors that could affect your market.




Instruction: Write 1-2 short paragraphs about the target market segments for your company and why you think this company and product will be successful. Are there economic, social, or other trends that make this a good opportunity now?



Product Description (2.0 points)



This section of the marketing plan describes the features of the product and its benefits for people in your target market.



This is where you discuss the needs, desires, and fears of your target market and consider how you can use emotions to make your product's benefits most attractive.



Instruction: Write 1-2 short paragraphs about your product's features and benefits.



Competition Analysis (3.0 points)



In this section, you describe and analyze your company's competition.



This includes direct competitors who offer very similar products, as well as indirect competitors who satisfy the same need or desire in a different way.



This is also where you describe the competitive advantages your product has when compared to these competitors.



Instruction: Describe at least two other companies that are direct or indirect competitors to your company. Explain how you will differentiate yourself from them.



Brand Image Goals (2.0 points)



This section describes your company's current brand image, as perceived by your customers and potential customers.



This is where you describe your goals for your brand image. Make a list of the main qualities you want people to associate with your brand.



Describe the market positioning you want to achieve. How do you want your product to be positioned in people's minds, particularly in comparison to your competitors?



Instruction: Describe your brand image goals in 1-2 short paragraphs. Include at least two qualities that you want people to associate with your brand.�



Financial Goals (2.0 points)



Set measurable marketing goals over a specific period of time, such as an increased number of customers, sales, or income.



Instruction: Decide how much monthly revenue you want the company to make from sales of the product six months from now, one year from now, and five years from now.



Other Marketing Goals (2.0 points)



You may have other marketing goals that you wish to measure.




Instruction: Describe at least one other marketing goal you would like to achieve. 1-3 sentences.



Marketing Message (4.0 points)



Describe the message you plan to communicate to your target market.



This should be a focused message that explains the benefits of the product in a way that appeals to people's needs, desires, or fears.



Instruction: Write 2-3 short paragraphs about the marketing message you will use and why you chose this message. Why does it appeal to your target market?



Pricing (4.0 points)



Discuss your strategy for determining the price of your product.



Explain how your pricing strategy will support your overall brand image, marketing message, and financial goals.



Instruction: Decide what the price for your product will be, and describe at least two factors you considered in determining that price.



Promotional Strategies (4.0 points)



Promotional strategies are the ways you will communicate and support your marketing message.



This includes things like advertising methods, public relations efforts, publicity, and other communications.



Describe in detail each method you will use, such as types of ads and their content, or public relations tools like newsletters, networking, and improving your Web site.



Set timelines for when you will put each promotional strategy into action.



This section of your marketing plan should also describe which things your company will do for itself and which things you will hire other people or companies to do for you.



Instruction: Write 2-3 short paragraphs describing at least two promotional strategies you will use.



Budget (2.0 points)



In this section, you define your overall marketing budget for a specific length of time.



Then break down the budget to show where the money will be spent.





Explain how you decided on these numbers for the budget, and why you think it will be worth spending this amount.



Instruction: Decide what the total marketing budget will be, and make a list of at least four things you will spend money on and how much you think they will cost.
Will Give Brainliest to first response

Answer:

Final Assignment B  

Market Research-

What will make my market research a more successful plan is the research I've found and done for it. Demographic, Psychographic Geographic, and Behavioral are the three key segments in my market plan. This will aid in the differentiation of gender, age, and lifestyle in my market plan. The Demographic market segment of my market plan is what I'm mostly targeting.

Demographic segmentation separates the market into smaller groups based on criteria like age, gender, and income. Instead of reaching out to the entire market, I'll use this strategy to concentrate resources on a certain segment of my market.

Product Description-  

When people learn about my low prices on the thing I'm offering, they'll be hooked. Everyone deserves luxuries, not some rubbish that turns your neck green after a few rinses, with the most magnificent jewelry and clothing.

People will require this since everyone has an important meeting or a special family gathering, and no one has the same level of luxury as a really wealthy individual. The things aren't visibly made of the same material as Gucci or other more costly locations, but that's part of what makes them so appealing: you get what a millionaire has for a fraction of the cost. People will be ecstatic because they can now buy something they couldn't before, allowing them to make their looks look drastically different and giving them the confidence to go out when others don't.

Competition Analysis-  

Shien, a large clothing company, sells shirts for as little as $12, and every product they sell is quite low. The difference between their company and mine is that mine will sell things at that price, but they will appear to cost more, and everything will be made creatively and not sell fakes.

All of the materials used in the apparel will have a luxurious feel to them and will not appear to be cheap. Every piece of clothing sold will be available in every size, allowing everyone to experience good apparel rather than having to choose between different sizes, causing people to miss out on something truly unique and to their taste.

Brand Image Goals-  

I want my customers to think of my business as a destination. They don't have much money or are saving for something special, but they have been asked to something once in a lifetime, which is where my company comes in. They won't go to any other store since it's so amazing.

The atmosphere in the store will be so pleasant and inviting that customers will wan

Answer:

what about the budget?

Explanation:

describe how net profit of a business is calculated?​

What is the best way to be compensated for your work? And why
O Annual Salary
O Hourly Wages
Sales Commission
O There is no one BEST way to be compensated.

You received a great money-saving credit card offer in the mail, complete with a rewards program. After you read on further, however, you find that the one dollar spent for every mile earned may not be such a great offer after all, since getting a $500 airline ticket only happens after you first acquire 25,000 miles (spending $25,000 to do so). This is a ________ schedule. fixed-ratio variable-interval variable-ratio fixed-interval

A consulting company hired by Best Builders has just completed a study to determine the best fencing for a condominium complex Best Builders will construct. The technical writer preparing a recommendation report based on the feasibility study has compiled the following information to be used in the report: Because the complex will be located in an environmentally sensitive area, the fence must visually enhance the property while blending in with its surroundings, yet at the same time adding a measure of safety. In order to keep monthly condominium dues as low as possible, the fence must not require a high degree of maintenance. Its minimum life should be 25 years, and it should cost under $70,000. The options researched were stone, vinyl, vinyl-coated iron, and wood. Both types of vinyl fencing will last up to 25 years, stone up to 50 years, and wood up to 15 years. Wood fencing must be painted or stained periodically. Maintenance for vinyl and stone fencing consists of occasionally washing with water. Based on two bids for each type of fencing, all types fall within the maximum allowable cost. Wood was cheapest, followed closely by vinyl. Stone and vinyl-coated iron were the most expensive. We think the best course of action is to have a stone wall built by Masonry Builders, Inc., to enclose the new condominium complex. What additional information is needed for the recommendation report

National Family Opinion (NFO) contacts several hundred members of its consumer panel and provides them with a printed description of a new chewing gum and its package. Consumers are then given a survey containing several multiple-choice questions about their attitudes toward the new product, based on what they read in the description. The final survey question asks consumers to indicate the likelihood that they would purchase the product. NFO seems to be conducting a: a. Market test b. Concept test c. Prototype test d. Sensitivity test e. Attitude test

Determine the value of z.
Question 9 options:

A)

53°

B)

121°

C)

57°

D)

239°

ACTIVITY 3: MARKETS
3.1. Briefly explain in your own words your understanding of a market?
.2. Differentiate between a goods and service market and a factor market?​

You are an HR consultant. Which of the following would likely be one of your suggestions for measuring the effectiveness and success of a company's recruitment plan?​

When you look out your window and see a large, brown truck parked in your driveway, with a person in a brown uniform carrying a package to your front door, do you know who it is without reading the truck’s lettering? Maybe you recognize the standard colors of UPS—a package delivery service that falls into the Transportation and Logistics Career Cluster. Do some research online to find four specific jobs at UPS. See if you can identify the career pathway that each one falls under. Then describe the location in which each professional would likely work.

1. Analyse the benefits and challenges of establishing a company versus other forms of ownership​

1,1. What is a Fixed Asset Register.Explain how this document assists
management in keeping internal control over fixed assets. (4)​

A group of Japanese investors is visiting your office. During a
meeting there is a long period of silence. What should you do?

Match each investment or savings option with the income source(s) it provides to investors.

Which of the following would normally fall under general education requirements at a college?
A. Literacy, natural sciences, social sciences, and physical education B. Music, physical education, world languages, and behavioral sciences
C. Math, music, physical education, and military history
D. Math, literacy, natural sciences, and social sciences​

What Resident Evil games do you guys love and what monster or boss is your favourite inside that game.

a. Resident Evil 1
b. Resident Evil 2
c. Resident Evil 3
d. Resident Evil 4
e. Resident Evil 5
f. Resident Evil Revelations
g. Resident Evil Revelations 2
h. Resident Evil 0
i. Resident Evil 7
j. Resident Evil 1 REmastered
k. Resident Evil 2 REmake
l. Resident Evil 3 REmake

If you were to describe yourself in one sentence, what would you say?

Assume that the required reserve ratio is 10 percent, banks keep no excess reserves and borrowers deposit all loans made by banks. Suppose you have saved $100 in cash at home and decide to deposit in your checking account. As a result of your deposit, the money supply can increase by a maximum of Group of answer choices

Betta Bakery
Betta Bakery producers fresh Biscuits
The employees lack good customer
service skills. BB lost most of their
Customers to Quality Bakery.BB had
to replace some
stolen
equipment due
Crime rate in the
orea
its

Quote three challenges for BB from the scenario above
​

List five organizations where you could volunteer your services. Describe the type of work you might perform for each organization.

Jane has a 30% interest in a cash-basis general partnership. Her adjusted basis in the partnership was $50,000 at the beginning of Year 1. There were no distributions to Jane during the year. On August 1, Year 1, the partnership borrowed $200,000 for the following reasons: Purchase depreciable business equipment $ 30,000 Pay balance on existing note in full 170,000 All of the partners are personally liable for all partnership debts. The partnership incurred a $250,000 loss in Year 1. What amount can Jane claim as a loss from the partnership on her Year 1 individual income tax return

Which of the following statements regarding budgets is true? a. Budgets are detailed forward-looking financial reports based on expected income and expenses. b. Budgets describe a person’s financial position at a given point in time. c. Budgets measure a person’s financial performance at a given point in time. d. Budgets describe a person’s financial goals over a specific period of time. e. Budgets are historical documents that tell an individual how he or she has performed in the past.

Using productivity software ensures that the end product will look professional.

In the Challenge​ Solution, would it make a difference to the analysis whether the​ lump-sum costs such as registration fees are collected annually or only once when the firm starts​ operation? How would each of these franchise taxes affect the​ firm's long-run supply​ curve? The Federal Motor Carrier Safety Administration​ (FMCSA) along with state transportation agencies in 38 states administer interstate trucking licenses through a Single State Registration System. ​ However, the registration process is​ complex, time​ consuming, and expensive. There are many fees and costly regulations that a trucker or firm must meet to operate. For​ example, for a large​ truck, the annual federal interstate registration fee can exceed​ $8,000. These largely​ lump-sum costswhich are not related to the number of miles drivenhave increased substantially in recent years. What effect do these new fixed costs have on the trucking market price and​ quantity? Are individual firms providing more or fewer trucking​ services? Does the number of firms in the market rise or​ fall? The Challenge Solution suggests the market price will increase and the market quantity will decrease. ​ Further, the number of firms in the market will​ fall, although each firm remaining in the market will produce more. Instead of being collected​ annually, if the​ lump-sum costs are collected only once​ (when the firm starts​ operation), then

mention four consumer protection agency​

Jessie and Preston are both managers at CPA4U, a large accounting firm. Each has a very different management style. Jessie frequently checks on her subordinates to see if there is any way she can help them to complete their projects. As a supervisor in the financial sector, Jessie maintains her moral integrity and is not swayed by pressures to take shortcuts. She tries to know a little bit about her employees' outside interests and always remembers everyone's birthday. Preston keeps to himself more and communicates with his subordinates mainly through emails; he's not particularly interested in his employees' after-work activities. His subordinates know exactly what is expected of them; they submit daily reports on their progress toward the weekly goals he has assigned them. Which type of leader is Jessie

The synchronize-and-stabilize model offers advantages over the older waterfall model, which is strictly sequential in nature. Identify 6 of these advantages.

The difference between situational interviews and behavioral description interviews is that: a. behavioral description interviews are highly susceptible to applicant faking. b. behavioral description interviews are less effective than situational interviews for hiring high-level positions. c. situational interviews focus on hypothetical incidents rather than on actual work incidents. d. situational interviews assume that past performance is the best predictor of future performance.

This is a
that shows
.

According to the map, each dot represents
.

The part of the country with the highest population is the
.

Unions Group of answer choices and firms paying wages above equilibrium to improve worker effort both create structural unemployment. creates frictional unemployment, while firms paying wages above equilibrium to improve worker effort creates structural unemployment. and firms paying wages above equilibrium to improve worker effort both create frictional unemployment. creates structural unemployment, while firms paying wages above equilibrium to improve worker effort creates frictional unemployment.

Who determines your credit score?​